Blendable strives to stand apart from conventional insurance companies, embracing originality and forward-thinking ideals. In response to the company's vision for a distinctive and approachable identity, I was tasked with developing a "fun" and "easy-going" guide suitable for both print and screen. Adhering to Blendable's brand guidelines, I conceptualized and crafted a layout that maintains readability while avoiding any resemblance to a typical insurance company guide. Every chart was intentionally designed to infuse a sense of playfulness and uniqueness, ensuring they remain not only legible but also easily comprehensible to the audience.
