Tulip annually attends the National Retail Federation (NRF), which is widely considered the flagship event of the year in retail. To prepare for NRF, I assisted the senior graphic designer with brainstorming and ideation of Tulip’s trade show booth. I also assisted with behind the scenes details such as measurements and file building.
For the NRF event, I took charge of creating dynamic videos designed for seamless playback on a loop. Recognizing that most viewers might not engage with the complete content, my focus was on ensuring the videos were not only visually appealing but also seamless, easy to read, and comprehend. Using industry standard tools, including Premier Pro, Premier Rush, After Effects, and the innovative software add-on called Biteable, I successfully created a diverse portfolio of visually engaging videos. This approach aimed to elevate Tulip’s presence at the event, leaving a lasting impact on attendees with captivating and comprehensible visual content.