Sandpiper Beach Bar is located in Ipperwash Beach, Ontario. This restaurant is named after a shorebird that is found on the Lake Huron coast.
The restaurant reflects the nature of the sandpiper, whose footprints disappear with each wave that crashes on shore. The Sandpiper Beach Bar is committed to running an environmentally conscious business and embraces the motto, “take only pictures and leaves only footprints.” It is an easy going, relaxing destination location with family friendly food. Sandpiper Beach Bar has a modern, trendy flair that appeals to locals and tourists alike. The primary target audience is young to middle age adults, with a secondary audience of families and general beach-goers.
The logo design is influenced by John James Audubon’s Birds of America paintings. The logo is an accurate portrayal of a sandpiper, yet has minimalist features. The icon is paired with Gotham, a san-serif font. The simplicity of this font balances the detailed icon above it, making the logo refined and elevated. The colours used in this logo mimic those found at the shore, solidifying the connection between this restaurant and the environment around it.
