I had the opportunity to assist the senior graphic designer in a redesign of the Tulip website. The layout is designed to be modular and adaptable, allowing for seamless integration of information without compromising the overall design integrity. The composition follows a hierarchy that guides the viewer's attention from the most critical elements to secondary details, ensuring a smooth flow of information.
Highlighting my role on the homepage, I was tasked with crafting a video that captures the essence of what Tulip offers to its clients. By incorporating footage from past Tulip campaigns and carefully selected stock videos, I produced a compelling video designed to evoke a sense of positivity. In the creation process, I delved into researching timing and flow to ensure the video maintained a natural and smooth appearance. This project felt akin to taking on the role of a movie director, as I meticulously planned the placement of clips based on audio cues.
